Black Swan Dental Spa, led by Dr Ahmad Nounu, has entered the Private Dentistry Awards 2026 after being crowned Private Practice of the Year in 2024. Discover the journey behind the award-winning practice.
Black Swan Dental Spa, the award-winning private dental practice owned by Dr Ahmad Nounu – founder and Clinical Director of Private Dental Mentor is proud to announce its entry into the Private Dentistry Awards 2026.
Following its success in winning Private Practice of the Year at the Private Dentistry Awards 2024, Black Swan Dental Spa is once again showcasing its commitment to excellence by competing in one of the UK’s most prestigious dental awards.
At Private Dental Mentor, we believe that exceptional dental practices are built through visionary leadership, outstanding patient care, continuous innovation, and a commitment to developing great teams. Black Swan Dental Spa embodies these values every day.
Owned and led by Dr Ahmad Nounu, Black Swan Dental Spa serves as the flagship practice behind the Private Dental Mentor philosophy. The strategies, systems, and leadership principles shared through Private Dental Mentor are rooted in the real-world success of an award-winning private dental practice, demonstrating what is possible when clinical excellence and business excellence work hand in hand.
As Black Swan Dental Spa prepares for the Private Dentistry Awards 2026, this latest entry represents more than another awards submission. It is a celebration of the team’s dedication, the trust of its patients, and an ongoing commitment to raising the standard of private dentistry in the UK.
Winning Private Practice of the Year in 2024 was one of the proudest moments in Black Swan Dental Spa’s journey.
The award recognised far more than excellent dentistry. It celebrated a practice built around exceptional patient care, investment in the latest dental technology, outstanding clinical standards, and a culture of continuous learning.
Rather than resting on that achievement, the team has used it as motivation to keep improving.
Every enhancement we’ve made has focused on delivering an even better experience for every patient who chooses Black Swan Dental Spa for their dental care.
The Private Dentistry Awards 2026 recognise the very best in UK private dentistry, celebrating practices and professionals who consistently raise standards across the profession.
Our decision to enter again reflects our belief that excellence is a continuous journey.
Since our 2024 award, Black Swan Dental Spa has continued to:
These are the same principles that helped us become Private Practice of the Year, and they continue to shape everything we do today.
At the heart of Black Swan Dental Spa is Dr Ahmad Nounu, whose vision has always extended beyond delivering outstanding dentistry.
As Clinical Director, Dr Nounu has built a practice where innovation, education, teamwork, and patient-centred care are fundamental values rather than aspirations.
That commitment to excellence also led to the creation of Private Dental Mentor, a platform dedicated to helping dentists, practice owners, and dental teams build thriving private practices through education, mentoring, and leadership.
The success of Black Swan Dental Spa demonstrates that exceptional patient care and successful business growth go hand in hand when supported by strong leadership and continuous development.
Awards are an important benchmark, but they are never the ultimate goal.
The greatest achievement for any dental practice is earning the trust of its patients and making a positive difference in their lives every single day.
The Private Dentistry Awards provide an opportunity to celebrate the dedication of every clinician, nurse, treatment coordinator, receptionist, and support team member whose passion contributes to the patient experience.
Every member of the Black Swan Dental Spa team plays a role in maintaining the standards that earned national recognition.
One of the reasons Private Dental Mentor was created was to share the lessons learned from building an award-winning private dental practice.
Through mentoring, leadership development, business education, and clinical insights, Dr Ahmad Nounu helps dental professionals create practices that prioritise patient care while achieving sustainable growth.
The journey of Black Swan Dental Spa continues to inspire many of the educational resources shared through Private Dental Mentor.
As we prepare for the Private Dentistry Awards 2026, we’re incredibly proud of how far we’ve come since winning Private Practice of the Year in 2024.
Whatever the outcome, entering these prestigious awards is another opportunity to celebrate our team, reflect on our progress, and reaffirm our commitment to delivering exceptional private dentistry.
From everyone at Private Dental Mentor, we wish the entire Black Swan Dental Spa team every success at the Private Dentistry Awards 2026.
We’ll be cheering them on every step of the way.
Black Swan Dental Spa is an award-winning private dental practice led by Clinical Director Dr Ahmad Nounu. Winner of Private Practice of the Year at the Private Dentistry Awards 2024, the practice is recognised for combining advanced dentistry, exceptional patient care, and innovative leadership. Through Private Dental Mentor, Dr Ahmad Nounu also supports dentists and practice owners with mentoring, education, and strategies for building successful private dental practices.
The recent decision by the Competition and Markets Authority (CMA) to launch a market study into the UK private dentistry sector has sent a clear message to dental practices across the country: pricing transparency, patient trust and fair competition are now firmly under the spotlight.
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